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Bhoomi Castle –
Gajra Developers, Kalyan-Shil road

Objectives:

Generate qualified leads at a lower CPL while ensuring improved lead quality and conversion performance

Challenge:

The campaign was struggling with high CPL and low-quality leads, resulting in reduced efficiency and lower ROI across platforms.

Strategy & Execution:

  • Designed a data-driven performance marketing plan focused on quality audience targeting.
  • Deployed high-performing ad creatives and copy tailored to audience behaviour and intent.
  • Utilised Meta and Google Ads with continuous optimisation to improve cost efficiency and verify leads.
  • Streamlined the lead funnel to improve follow-up accuracy and conversion probability.

Results:

  • 300+ leads generated
  • 40% lower Cost Per Lead (CPL) than the industry average
  • 25% qualified lead ratio achieved
  • Improved conversion rates across campaigns