Every move is

Qualified

At Cheqmate, we combine data, strategy, and funnel precision to bring you buyers who matter, not just numbers

Trusted by Leading Brands

About

Cheqmate

Real estate marketing today is broken. Campaigns generate leads. Sales teams chase them, and somewhere in between, intent gets lost. That’s where Cheqmate comes in. We don’t believe in more leads. We believe in qualified demand. Qualified audiences. Qualified movement. Qualified outcomes.

50000+

Leads Generated

50+

Projects Managed

3X

Site Visit Ratio

Our Services

We specialise in Performance Marketing crafted for real estate developers and project launches.

Lead Generation
Campaigns

Performance-driven ad campaigns that turn clicks into verified, high-quality leads.

Multi-platform campaigns (Meta, Google).
Real-time optimisation.
Conversion-focused, not vanity metrics.

Creatives and
Ad Communication

Scroll-stopping creatives that turn attention into action.

Strong visuals & clear messaging
Brand-aligned creatives
Compelling offers that drive engagement

Landing Page
Optimisation

Optimised landing pages that turn visitors into conversions.

Refined design & messaging
Fast, seamless user experience
Conversion tracking & optimisation.

Case Studies

Turning real-world problems into practical lessons and measurable results.

Client:

MySpace Developers

Results:

Generated 700+ leads through Meta & Google Ads.
Achieved a 2.5% site visit ratio

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Client:

Riyasat Sankalp

Results:

100+ high-intent leads generated
Exceptional ROI with minimal ad investment

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Client:

Neral Paradise

Results:

Generated leads at an efficient ₹150 CPL
Achieved 15–18 site visits in a mont

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Client:

Choice Group

Results:

Achieved an average CPL of approximately ₹150
Generated 10–15 site visits per month

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Client:

Gajra Developers

Results:

300+ leads generated
40% lower Cost Per Lead (CPL) than the industry average

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Client:

Arpanna Group

Results:

Generated premium luxury leads at ₹1000–₹1200 CPL
Achieved 8–10 site visits within a single month

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Client:

Hello Homes

Results:

Achieved lead generation at approximately ₹250 CPL
Generated 20–25 monthly site visits

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Client:

RIO Group

Results:

Generated premium leads at approximately ₹700 CPL
Achieved 8–10 qualified site visits

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Client:

Raheja Universal

Results:

40–45% qualified lead ratio achieved
High conversion potential from verified, intent-driven buyers

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Client:

La Homes

Results:

Generated 10–12 quality site visits
Achieved an optimized CPL of approximately ₹200

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Client:

SP Construction

Results:

Generated leads at approximately ₹80 CPL
Achieved 18–20 monthly site visits

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Client:

Virat Group

Results:

Achieved an exceptional CPL of approximately ₹30
Generated 20–30 qualified site visits within a month

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Objective:

Generate high-quality leads with a lower CPL while increasing project visits and improving conversion ratios

Challenge:

The project was struggling with low-quality leads, limited site visits, and a weak conversion rate despite ongoing campaigns.

Strategy & Execution:

Created a high-engagement campaign codename to capture audience interest.
Developed localised ad videos and creatives with clear, simple communication tailored for the Karjat audience.
Executed targeted Meta and Google Ads campaigns optimised for performance and cost efficiency.
Focused on refining audience segmentation and creative testing to maintain lead quality while lowering CPL.

Eternia Space – My Space Developers, Karjat

Results:

Generated 700+ leads through Meta & Google Ads

Achieved a 2.5% site visit ratio

Improved conversion ratio to 0.75%

Reduced CPL while maintaining high lead quality

Objective:

Generate qualified leads at a lower CPL while ensuring improved lead quality and conversion performance.

Challenge:

The campaign was struggling with high CPL and low-quality leads, resulting in reduced efficiency and lower ROI across platforms.

Strategy & Execution:

Designed a data-driven performance marketing plan focused on quality audience targeting.
Deployed high-performing ad creatives and copy tailored to audience behaviour & intent.
Utilised Meta & Google Ads with continuous optimisation to improve cost efficiency & verify leads.
Streamlined the lead funnel to improve follow-up accuracy & conversion probability.

Bhoomi Castle– Gajra Developers, Kalyan-Shil road

Results:

300+ leads generated

40% lower Cost Per Lead (CPL) than industry average

25% qualified lead ratio achieved

Improved conversion rates across campaigns.

Objective:

Generate high-quality leads for a luxury real estate project, focusing on attracting premium audiences with strong purchase intent.

Challenge:

The project was experiencing low-quality leads and poor conversion rates, limiting overall campaign performance and ROI.

Strategy & Execution:

Crafted a targeted communication strategy highlighting the premium value & lifestyle appeal of Raheja Lunaris.
Deployed luxury-focused ad creatives & videos designed to resonate with high-net-worth individuals.
Executed Google Ads campaigns optimised for intent-based audiences & location-specific targeting.
Focused on lead filtering & nurturing to ensure only verified, high-intent prospects were passed to the sales team.

Raheja Lunaris– Raheja Universal, Vashi

Results:

100+ premium leads generated

40–45% qualified lead ratio achieved

High conversion potential from verified, intent-driven buyers

Objective:

Generate qualified, high-intent leads with minimal ad investment, focusing on improving visit ratios and maximising ROI.

Challenge:

Due to the project’s location disadvantage, earlier campaigns struggled with low visitor engagement & poor conversion performance.

Strategy & Execution:

Launched a highly focused campaign targeting verified homebuyers in the Panvel and Navi Mumbai region.
Used story-driven creatives and localised messaging to connect emotionally with the audience.
Ran optimised Meta for cost efficiency and lead quality improvement.
Implemented a lead nurturing process to drive site visits and close conversions effectively.

Riyasat Sankalp– Riyasat Group, Panvel Chowk

Results:

100+ high-intent leads generated

3% visit ratio achieved

Exceptional ROI with minimal ad investment

The Cheqmate Engine

At the core of this system is the “Q” in Cheqmate, which stands for Qualified. From audience targeting to campaign messaging and funnel structure, every move is designed to filter noise, improve buyer intent, and create more meaningful conversions.

Opening

We identify and attract audiences with stronger buying intent through strategic targeting, positioning, and audience alignment.

Midgame

Campaign messaging and funnel structures are designed to filter low-intent responses and generate more relevant inquiries.

Positioning

The Engine focuses on driving meaningful movement through stronger conversations, site visits, and sales-ready engagement.

Cheqmate

Every stage is optimised to improve conversion efficiency and generate better business outcomes from qualified demand.

Qualified

Trusted by Leading Brands

Cheqmate

50000+

50+

3X

Our Services

Lead Generation Campaigns

Creatives and Ad Communication

Landing Page Optimisation

Case Studies

MySpace Developers

Riyasat Sankalp

Neral Paradise

Choice Group

Gajra Developers

Arpanna Group

Hello Homes

RIO Group

Raheja Universal

La Homes

SP Construction

Virat Group

Objective:

Challenge:

Strategy & Execution:

Eternia Space – My Space Developers, Karjat

Results:

Objective:

Challenge:

Strategy & Execution:

Bhoomi Castle– Gajra Developers, Kalyan-Shil road

Results:

Objective:

Challenge:

Strategy & Execution:

Raheja Lunaris– Raheja Universal, Vashi

Results:

Objective:

Challenge:

Strategy & Execution:

Riyasat Sankalp– Riyasat Group, Panvel Chowk

Results:

The Cheqmate Engine

Social Media

Contact us

Enquire Now

Lead Generation
Campaigns

Creatives and
Ad Communication

Landing Page
Optimisation