Riyasat Sankalp

Home > Riyasat Sankalp

Riyasat Sankalp –
Riyasat Group, Panvel Chowk

Objectives:

Generate qualified, high-intent leads with minimal ad investment, focusing on improving visit ratios and maximising ROI

Challenge:

Due to the project’s location disadvantage, earlier campaigns struggled with low visitor engagement and poor conversion performance.

Strategy & Execution:

  • Launched a highly focused campaign targeting verified homebuyers in the Panvel and Navi Mumbai region.
  • Used story-driven creatives and localised messaging to connect emotionally with the audience.
  • Ran optimised Meta for cost efficiency and lead quality improvement.
  • Implemented a lead nurturing process to drive site visits and close conversions effectively.

Results:

  • Generated 700+ leads through Meta & Google Ads
  • Achieved a 2.5% site visit ratio
  • Improved conversion ratio to 0.75%
  • Reduced CPL while maintaining high lead quality