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Minka Riversdale –
Arpanna Group, Nashik

Objectives:

Generate high-intent luxury villa leads while maintaining quality conversions for a premium ₹3.22 Cr+ project.

Challenge:

The luxury villa segment in Nashik had a niche audience with longer decision cycles and higher lead-qualification requirements. Previous campaigns struggled to filter out genuine high-net-worth buyers.

Strategy & Execution:

  • Built a premium positioning campaign focused on exclusivity, river-facing lifestyle, and luxury living.
  • Executed Meta & Google campaigns targeting HNI audiences, business owners, and luxury property investors.
  • Developed high-quality visual creatives and cinematic walkthrough content to increase inquiry quality.
  • Implemented intent-based lead filtering and retargeting campaigns for stronger conversion potential.

Results:

  • Generated premium luxury leads at ₹1000–₹1200 CPL
  • Achieved 8–10 site visits within a single month
  • Secured 1 confirmed booking from campaign-generated leads