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Lawish – LA Homes, Thakurli

Objectives:

Generate affordable premium housing leads at a low CPL while maximising visit-to-booking conversion.

Challenge:

The project operated in a highly competitive Thakurli market where multiple developers were targeting similar audiences within the same budget segment.

Strategy & Execution:

  • Created location-focused Meta campaigns highlighting connectivity, spacious 3BHK layouts, and affordability.
  • Used performance creatives with local-language communication to improve audience engagement.
  • Optimized lead forms and audience targeting to attract families actively searching for ready homes.
  • Focused on quick lead follow-ups and remarketing for site visit generation.

Results:

  • Achieved an optimized CPL of approximately ₹200
  • Generated 10–12 quality site visits
  • Secured 1 successful booking from campaign leads
  • Delivered high lead quality with minimal ad spend of ₹18K–₹20K