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Eternia Space –
My Space Developers, Karjat

Objectives:

Generate high-quality leads with a lower CPL while increasing project visits and improving conversion ratios

Challenge:

The project was struggling with low-quality leads, limited site visits, and a weak conversion rate despite ongoing campaigns.

Strategy & Execution:

  • Created a high-engagement campaign codename to capture audience interest.
  • Developed localised ad videos and creatives with clear, simple communication tailored for the Karjat audience.
  • Executed targeted Meta and Google Ads campaigns optimised for performance and cost efficiency.
  • Focused on refining audience segmentation and creative testing to maintain lead quality while lowering CPL.

Results:

  • Generated 700+ leads through Meta & Google Ads
  • Achieved a 2.5% site visit ratio
  • Improved conversion ratio to 0.75%
  • Reduced CPL while maintaining high lead quality