Raheja Universal

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Raheja Lunaris –
Raheja Universal, Vashi

Objectives:

Generate high-quality leads for a luxury real estate project, focusing on attracting premium audiences with strong purchase intent

Challenge:

The project was experiencing low-quality leads and poor conversion rates, limiting overall campaign performance and ROI

Strategy & Execution:

  • Crafted a targeted communication strategy highlighting the premium value and lifestyle appeal of Raheja Lunaris.
  • Deployed luxury-focused ad creatives and videos designed to resonate with high-net-worth individuals.
  • Executed Google Ads campaigns optimised for intent-based audiences and location-specific targeting.
  • Focused on lead filtering and nurturing to ensure only verified, high-intent prospects were passed to the sales team.

Results:

  • 100+ premium leads generated
  • 40–45% qualified lead ratio achieved
  • High conversion potential from verified, intent-driven buyers