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Neral Paradise – Neral

Objectives:

Drive affordable housing leads while increasing site visits and overall conversion ratio.

Challenge:

The affordable housing segment required large lead volumes while maintaining quality and reducing irrelevant inquiries.

Strategy & Execution:

  • Executed mass-market Meta lead campaigns targeting first-time homebuyers and investors.
  • Designed simple, high-conversion creatives emphasizing affordability and investment value.
  • Optimized campaigns around regional targeting and mobile-first lead forms.
  • Continuously refined audiences to improve visit intent and booking potential.

Results:

  • Generated leads at an efficient ₹150 CPL
  • Achieved 15–18 site visits in a month
  • Secured 2–3 bookings from campaign-generated leads
  • Delivered strong conversion performance with a ₹50K ad spend