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Krishna Enclave –
SP Construction, Palaspe Phata

Objectives:

Generate affordable housing leads with high visit intent and improved booking conversion.

Challenge:

The project required balancing low-cost lead generation while ensuring genuine buyer interest and reducing low-quality inquiries.

Strategy & Execution:

  • Executed localized Meta campaigns focusing on affordability and accessibility.
  • Used direct-response creatives with strong CTA-focused messaging.
  • Optimized targeting toward first-time homebuyers and nearby working professionals.
  • Improved follow-up efficiency through better lead qualification and nurturing.

Results:

  • Generated leads at approximately ₹80 CPL
  • Achieved 18–20 monthly site visits
  • Secured 2–3 successful bookings
  • Delivered excellent conversion efficiency with a ₹30K ad spend