About Choice Group

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Ambe Smruti –
Choice Group, Rasayani

Objectives:

Create project awareness and generate qualified residential leads for an emerging location market.

Challenge:

Rasayani was a relatively less-known residential destination, leading to lower audience awareness and reduced inquiry confidence.

Strategy & Execution:

  • Developed awareness-focused campaigns educating audiences about location growth and investment potential.
  • Created content highlighting connectivity, infrastructure development, and pricing advantage.
  • Used Meta Ads with regional targeting and interest-based segmentation.
  • Implemented remarketing strategies to improve site visit conversions from warm leads.

Results:

  • Achieved an average CPL of approximately ₹150
  • Generated 10–15 site visits per month
  • Secured 1–2 bookings from campaign-generated inquiries
  • Successfully improved audience awareness and project engagement