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S Cube –
Rio Group, Wagle Estate, Thane

Objectives:

Generate premium commercial leads while improving lead quality and conversion efficiency.

Challenge:

The premium Thane (Wagle estate) Commercial market had high competition and expensive audience acquisition costs, making lead quality optimisation critical.

Strategy & Execution:

  • Built intent-driven campaigns targeting working professionals, investors, and premium buyers.
  • Used premium communication creatives showcasing location advantage and project value proposition.
  • Optimised Google Search campaigns for high-intent keywords and Meta campaigns for remarketing.
  • Focused on lead filtering and conversion-focused retargeting strategies.

Results:

  • Generated premium leads at approximately ₹700 CPL
  • Achieved 8–10 qualified site visits
  • Secured 1 successful booking through campaign performance
  • Delivered quality-driven ROI within a ₹30K–₹40K ad spend range