About Virat Greenwood

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Virat Greenwood –
Virat Group, Vangani

Objectives:

Generate high-volume affordable housing leads while maintaining strong site visit and booking ratios at a highly optimised CPL.

Challenge:

The affordable housing segment required generating large-scale inquiries while ensuring lead quality and genuine purchase intent from budget-focused homebuyers.

Strategy & Execution:

  • Executed hyper-local Meta campaigns targeting first-time homebuyers and investment-focused audiences.
  • Developed affordability-driven creatives highlighting the ₹13 Lakhs+ starting price
  • Created performance-focused ad copies emphasising connectivity, lifestyle, and value-for-money positioning.
  • Applied audience segmentation and continuous creative optimisation to scale lead generation efficiently at a lower acquisition cost.
  • Implemented rapid lead nurturing and follow-up strategies to improve site visits and booking conversions.

Results:

  • Achieved an exceptional CPL of approximately ₹30
  • Generated 20–30 qualified site visits within a month
  • Secured 4–5 successful bookings from campaign-generated leads
  • Delivered outstanding ROI with an optimised ad spend of only ₹20 to 25K